Last Monday I threw a few clothes in an overnight bag, bundled up my toddler and set off on the road along the coast. We were heading to the Organix headquarters in Bournemouth, to celebrate 25 years of the brand in a mini birthday party.
After a trip to the beach on Monday evening we spent the rest of the night at The Park Central hotel, right across the road from the seaside. We had a calm (HA!) meal in the restaurant followed by a three hour bedtime due to an overexcited toddler. The following morning we woke up vaguely refreshed (a night in a hotel with a toddler is rarely relaxing in my experience) ready to head to the Organix office and meet the team.
If there’s one office that makes me hanker for a regular 9-5 and give up working from home, it’s the Organix HQ. The building is light and airy, with a huge open plan eating area, garden and a team of passionate people who obviously really care about creating healthy and nutritious food for babies and children. This isn’t me quoting a sales pitch – and I know it might sound like that – but there’s honestly a really special feeling about the place that leaves you inspired.
In 25 years, the brand has worked tirelessly to change the face of the food industry. They’ve been pioneers in their field, campaigning for change, creating quality foods with a no junk promise and arming families with loads of support and information to help them make their own healthy food choices.
Did you know it was Organix who were responsible for the banning of the original blue smarties, for example? That was a direct result of their Action on Additives campaign. And the Jamie’s School Dinners campaign for healthier school meals was a result of Organix too. They don’t just make healthy food with organic ingredients (and no extra nasties), they also spend a lot of time and energy campaigning to raise standards across the food industry, which is a pretty big deal.
As a parent, I’m always after the quick and easy route. And, to be honest, it wasn’t until I started working with Organix a couple of years ago that I realised just how much rubbish is in loads of baby and children’s food. There’s nothing wrong with the odd treat – I’d be a hypocrite to pretend I never let my girls have the odd ice-cream or Friday after-school chocolate – but food that pretends to be healthy and is actually pumped full of sugar and additives? That REALLY annoys me.
And when you’re a knackered new mum overwhelmed by a huge selection in the baby food aisle, you might just assume (as I did) that all the brands on offer have the same level of integrity and are carrying the same no junk promise that Organix does. Unfortunately, this simply isn’t the case.
Once the toddlers were safely settled with the childminders in the special Organix play house in the garden (seriously – all offices should have one of these!) I joined Filipa from Gourmet Mum, Grace from Eats Amazing, Mel from Le Coin de Mel and Kate from Veggie Desserts to chat with the Organix team about their upcoming Sustainability Report and their plans for the future.
We heard about some of the inspiring ways Organix has led the way to campaign for better food free from junk for ALL children. We also chatted about the work that’s still to be done (my current bug-bear – the food in soft play centres!) and how the Organix team’s planning to continue to make changes not just for babies and toddlers, but for older kids too in their new Punk’d range.
After a predictably tasty and healthy lunch (I’m planning to recreate these chicken, avocado and mango wraps at home) there was a bit more playing before Baby Girl crashed out, ready for home. Obviously, she wasn’t keen on leaving though and protested at being made to say goodbye to the friendly team and office full of toys. Standard toddler behaviour.
Thanks for having us Organix!
(By the way, did you know that if you buy one of the special Gruffalo promotion Goodies packs you can get a free ticket to visit Chessington World of Adventures and see the brand new – and incredible – Gruffalo ride? We tested it out a couple of weeks ago and highly recommend it. You can watch our video of the day below!)
I’m working with Organix throughout the year as a No Junk Mum. To find out more about how I work with brands check out my Work With Me page. All opinions, words and photographs remain my own.