Of all the brands I’ve ever worked with on this blog, Organix has been one of my favourite and longest running relationships. I’ve been to their headquarters in Bournemouth a couple of times (it’s gorgeous) and learned SO much about kids’ snack food, the industry as a whole and why it’s important to at least think about this stuff as a parent.
And believe me, it IS important. Warning: what you’re about to read might make you mad.
This year the work continues, as I’m joining five other bloggers on the Organix Junk Buster panel. It feels like a pivotal moment for the debate, as the kids’ snack industry gets bigger and bigger with more and more brands trying to get a slice of the kid snack-shaped pie and launch their own baby and toddler snack foods.
But with all this choice comes a little more confusion and you might be surprised (and concerned) to hear that this is an industry that isn’t as heavily regulated as you might think.
For example, did you know that some baby finger foods and toddler snacks contain almost the same level of salt as a regular bag of adult crisps?
Did you know that extra salt is sometimes added to baby and toddler snacks to boost flavour?
Did you know that some of the foods sold in the baby aisle aren’t protected by regulations?
Nope, me neither. Until recently, that is. And we’re not alone. 76% of parents questioned in a survey by Organix said they were shocked to discover some baby and toddler snacks contain up to 30 separate ingredients.
It seems, as parents, we’ve had the wool pulled over our eyes, duped by pretty packaging and statements like “nutritionist approved”. We’ve been buying foods that might be damaging for our children, without even realising it. [Read More…]