When my daughter was a newborn, I loved nothing more than to sniff her milky head and drink in that precious smell that only new babies have. When you get past the vomit and the poo, babies smell rather nice. Three years on and I still think my little girl smells rather nice – even after a day at a muddy park.

That’s why I greeted a press release that landed in my inbox this morning with a “Huh?”. It was telling me all about an “essential product” called Alvarez Gomez Eau de Cologne for children. Essential? Really?

The press release goes on to explain that this type of product is already popular in warmer countries, as it “leaves a refreshing gentle aroma” on a child’s skin. Apparently it smells of lemon blossom, Spanish lavender and mint which “suit a young child perfectly”.  Continue reading »