In recent years, parents have become increasingly concerned about their children’s health and nutrition.

With busy schedules and picky eaters, many families turn to supplements to fill nutritional gaps in their kids’ diets.

Two popular children’s vitamin brands, Hiya and First Day, have caught the attention of many parents.

Both claim to offer clean, high-quality supplements for growing bodies, but which one is actually better?

Choosing the right multivitamin for your child matters.

The right supplement can support growth, boost immunity, and help brain development.

The wrong one might contain unnecessary additives or not enough of the nutrients your child needs.

As parents compare Hiya and First Day, they need clear information to make the best choice for their children’s health needs and their family budget.

Understanding Kids’ Multivitamins Today

A good children’s multivitamin contains essential nutrients in appropriate doses for growing bodies.

It should be free of excess sugar, artificial colors, and common allergens.

Parents worry about ingredient quality and whether vitamins actually work.

Absorption matters – the body needs to use the nutrients, not just consume them.

Quality ingredients make a difference in how well vitamins work in children’s bodies.

Child compliance is crucial – vitamins only work if kids will take them.

Tasty options that children enjoy taking daily lead to better health outcomes.

Look for third-party testing and transparent labeling when choosing a multivitamin.

What Are Hiya and First Day Vitamins?

Hiya and First Day are leading children’s vitamin brands that have revolutionized the supplement market.

With their clean, natural formulations designed specifically for growing bodies and developing minds.

Both companies emphasize transparency in their ingredient sourcing while avoiding artificial colors, sweeteners.

Preservatives that are commonly found in traditional children’s vitamins make them increasingly popular choices among health-conscious parents.

Hiya Kids Vitamins: A Quick Overview

Hiya offers chewable vitamins approved by pediatricians and made with natural ingredients that support healthy development in children.

They avoid unnecessary additives and sugars that are common in many traditional children’s vitamin products.

Founders and Mission

Darren Litt and Adam Gillman founded Hiya to solve problems with sugar and chemicals in children’s vitamins.

Their goal was to offer a cleaner, healthier supplement that aligns with children’s actual nutritional needs and long-term health.

Target Age Group

Hiya is designed for children aged 2 to 13 during important stages of cognitive, immune, and physical development.

These chewable vitamins help fill common dietary gaps with age-appropriate support for fast-growing bodies and minds.

Ingredients and Formulation Philosophy

Hiya uses only naturally sourced ingredients, with no sugar, sweeteners, gummies, synthetic fillers, or artificial preservatives.

The formula delivers twelve essential vitamins and minerals that most kids lack in their everyday diet.

First Day Kids Vitamins: A Quick Overview

First Day offers gummy vitamins designed using science-backed formulas that help cover nutritional gaps in children’s modern eating habits.

They focus on ingredient quality while avoiding excessive sugars often found in mainstream kids’ vitamin options.

Founders and Mission

Founders Alice Chen and Andrew Salzman created First Day to improve children’s nutrition with smarter, science-based supplements.

Their mission emphasizes eliminating fillers and artificial ingredients commonly found in traditional multivitamins.

Target Age Group

First Day vitamins serve toddlers to teens, targeting specific needs during developmental changes, picky eating, and growth spurts.

Their range helps parents support their kids’ health consistently through all stages of growing up.

Ingredients and Formulation Philosophy

First Day uses organic ingredients and plant-based nutrients while rejecting artificial colors, flavors, and harmful preservatives.

Their formulations reflect the latest nutritional science to ensure balanced, effective support for children’s daily health.

Hiya vs First Day Children’s Multivitamin Comparison

This comparison examines two popular children’s vitamin brands, highlighting key differences in their nutritional content, ingredient quality, and formulation approach.

FEATURE	HIYA	FIRST DAY
Vitamin & Mineral Content
Key Nutrients	15 essential nutrients, including A, C, D3, Zinc, and B12	12 essential nutrients, including A, C, D3, Zinc, and B6
Age Range Suitability	Ages 2-12	Ages 3+
Sourcing & Quality
Organic Status	Organic fruits & vegetables	Organic ingredients
Dietary Considerations	Vegan, non-GMO, gluten-free, dairy-free	Vegan, non-GMO, gluten-free
Fillers/Additives	No gummy fillers, no added sugar	No artificial colors or preservatives
Formulation Philosophy
Source Type	Whole food-based	Blend of whole food and synthetic sources
Sweeteners	Sugar-free, naturally sweetened with monk fruit	Contains organic cane sugar
Delivery Form	Chewable tablet	Gummy
Special Features	Added probiotics, no gelatin	Contains omega-3s

Fun Fact: The first children’s multivitamin was created in the 1930s, but gummy vitamins weren’t invented until 1968 when they were developed to make taking supplements more appealing to children who resisted traditional tablets!

Taste and Texture: What Kids Actually Prefer

Children have specific preferences when it comes to vitamin gummies that go beyond just taste.

Texture plays an equally important role in whether kids will consistently take their daily supplements.

Our research with families reveals clear patterns in what makes a vitamin gummy appealing to children.

1. Flavor Options

Hiya offers naturally derived fruit flavors without artificial sweeteners, focusing on balanced sweetness that kids enjoy.

Their berry blend provides just enough sweetness without the overwhelming sugary taste found in candy-like alternatives.

Parents report that children appreciate the subtle flavors that don’t linger or leave an aftertaste.

The natural fruit essences create an appealing taste profile that makes daily vitamin consumption something kids look forward to.

2. First Day Flavor Profile

First Day vitamins feature a proprietary flavor system combining organic fruits and natural sweeteners for a pleasant experience.

Their gummies have a distinct tangy-sweet balance that many children find refreshing and different from typical supplements.

The flavor intensity is carefully calibrated to be enjoyable without mimicking candy, reinforcing their identity as vitamins.

Most kids respond positively to the unique taste that stands apart from both medicine and treats.

3. Chewability and Kid Approval

The texture of both brands strikes an optimal balance between firmness and softness that kids find satisfying.

They’re easy to chew without being too sticky or leaving residue on teeth, which is a common concern among parents.

Focus groups show children prefer gummies with a consistent texture that provides a subtle “bounce” when bitten.

Both brands have refined their formulations based on extensive feedback from their primary users – the kids themselves.

4. Parent Reviews and Child Feedback

Consistent positive feedback highlights how these vitamins avoid the common “vitamin taste” that children typically reject.

Parents appreciate that the mild flavors don’t cause battles over daily vitamin routines or complaints about taste.

Children’s unfiltered opinions have shaped these products, with manufacturers responding directly to what kids actually want.

The honest feedback loop between families and brands has created supplements that children genuinely enjoy taking.

5. Packaging Appeal and Fun Factor

Colorful, engaging packaging creates excitement before the gummies are even tasted, building positive associations from the start.

Kids respond to the playful design elements that make vitamins feel like a special part of their day.

Interactive packaging features, like collectible stickers or character themes, improve the overall experience beyond just taste.

The thoughtful presentation changes a health routine into an enjoyable ritual that children look forward to.

Results and Effectiveness

Parents have shared their experiences with these vitamin supplements, noting several positive outcomes for their children.

Parent Reviews and Testimonials

Here’s what parents are saying about these popular children’s vitamin brands:

• “My picky eater actually asks for her Hiya vitamin every morning!”
• “First Day vitamins helped my son get through cold season without missing school.”
• “No more sugar crashes with Hiya – just steady energy all day.”
• “The natural ingredients in First Day give me peace of mind.”
• “My daughter loves the taste and I love the clean formula.”

Noticed Health Improvements in Kids

Parents have reported these beneficial changes after their children started taking quality vitamins:

• Higher energy levels throughout the day, especially during school hours
• Better focus during homework and classroom activities
• Fewer sick days and a stronger immune response during seasonal changes
• Improved digestion with fewer complaints about stomach discomfort
• No significant side effects reported, though some noted adjustment periods

Which One Is Better for Your Child?

The best choice depends on your child’s specific needs and preferences.

Consider your child’s age, dietary restrictions, and taste preferences.

Both brands have strengths.

Hiya offers a sugar-free option with more nutrients.

First Day provides a gummy format that many kids enjoy.

For sugar-conscious parents, Hiya’s monk fruit sweetened tablets might be preferable.

The absence of added sugars supports dental health.

For picky eaters, First Day’s gummy format could encourage consistent use.

Some children prefer the taste and texture of gummies.

Always consult with a pediatrician before starting any supplement.

They can help assess your child’s specific nutritional needs.

Remember that supplements complement, not replace, a balanced diet.

Both brands can help fill nutritional gaps when needed.

Final Thoughts

Both Hiya and First Day offer excellent children’s vitamins with clean, quality ingredients.

Hiya provides sugar-free chewable tablets with 15 essential nutrients sweetened naturally with monk fruit.

First Day offers tasty gummies containing 12 key nutrients that many kids prefer taking daily.

Health-conscious parents may prefer Hiya’s no-added-sugar formula for better dental health.

Parents of picky eaters might find First Day’s gummy format ensures consistent vitamin intake.

Hiya works best for ages 2-12, while First Day suits children 3 and older.

Both brands support immune function, energy levels, and proper development in growing children.

Choose based on your child’s preferences, dietary needs, and what will ensure daily compliance.

Remember that vitamin supplements, but don’t replace a balanced diet rich in whole foods.